Restaurant menu design and engineering is a key piece of having an effective menu.  Did you know it was possible to help your customers decide on what they should purchase based on how you engineer your menu.

If you could persuade your customers to purchase the more profitable items on your menu, would that interest you? A restaurants number one marketing tool is its menu. Having a menu design reflect what you are trying to convey as your business model is crucial to helping your customer understand who and what you are all about. More importantly, having a properly engineered menu will make sure you are maximizing your profits and not leaving things to chance.

At BF Designs and Solutions, we can offer a full financial analysis of your restaurant’s menu, and remove the guesswork out of whether or not the items you are providing to your customers are measuring up. The relative performance of each menu item is determined and assigned one of the following terms:

STAR – Stars are extremely popular and have a high profit contribution margin. Ideally Stars should be your signature menu items.

WORK HORSES – Work Horses are high in sales but low in profit margin. Work Horse menu items sell well, but do not significantly increase profit revenue.

PUZZLES – Puzzles are generally low in sales, however high in profit margin. Puzzles items are difficult to sell but have a high enough profit margin, so you do not want to remove them from the menu.

DOGS – Dogs are low in sales and low in profit dollars. They are difficult to sell and produce little profit when they do. These are items that you may want to consider removing from your menu or revamping so they perform well enough to stay.